This serves as the business flagship presence online. Establishes brand voice, advertises all services with a focus on wedding photography, pushes new photography store, and shows off portfolio of work.

This site is meant to serve as a portfolio that gives a potential client a feel for the company personality and to showcase their work. The idea is to show a sample of their highest impact and quality work and spark curiosity in a client to investigate their other services beyond taking photos.

Goal:

• Show off portfolio
• Let people be more aware of new store, it’s location and the services offered
• Demonstrate other photography and film services
• Establish brand voice and set them apart from competitors
• Be searchable

What was done:

• Local and regional competitor research surveyed
• SEO copy written throughout site
• Product and services descriptions
• Photographer bios
• User journeys determined
• User interactions designed
• Photo selection for gallery population
• Visual narrative composed

How it was done:

Desktop

• Homepage opens with scrolling gallery populated with photographer’s different styles of photography with a focus on wedding images
• All gallery images are selected and ordered to create a narrative that illustrates the range of styles offered by the photographer for the various events.
• Mini menu directs users to important links - portfolio (to see work), photo booths (as this is a popular service), store (to help users be aware of their new store)
• Second feature is section of customer testimonials to help a user immediately get an idea of how the photographer works and makes clients feel
• There is a section for links to all types of photography in the “portfolio” sections
• Floating messaging button to make contacting the photographer convenient
• Link to store in the header
• Establish brand accent colours/colour scheme:
• Friendly and simple voice (copy) to set apart from competitors >> reflects photographer’s personality >> approachable, friendly, trust-worthy.

Mobile

• Copy is simplified for easier readying on smaller screen
• Design is kept clean for easier viewing on smaller screen

Redesign of site to update look and increase the user’s confidence in the company and product which in turn will translate to increased user conversions (purchases and sales).

Goal:

• Update look
• Take advantage of mobile device technological capabilities
• Attract couples shopping for engagement rings
• Make site more user friendly in function and in tone
• Update site to increase user confidence in the legitimacy of the company

What was done:

• User journeys established
• User research targeting engaged couples and recently married couples
• Visual narrative created
• New branding colours and new logo design

How it was done:

Desktop

• The journey analogy supported throughout in the copy and the visual language - consistent through the use of images
• High quality images throughout provide visual interest and enticement - creates a visual narrative
• Simple UI to make a complicated process as easy as possible to encourage and end purchase action
• Calls to action to guide potential customers
• Pleasant and romantic colour scheme and iconography - soft colours, icons that remind the user that this is an experience, not just a random purchase (gift box):
  

Mobile

• Floating call to action button overlay for convenient calling
• Long style page design makes flicking through the site easy
• Float to top button

Modernize look using brand colours and create a clean UI with easy UX.

What was done:

• Organize content
• Create logical flows
• Establish branding colour in an aesthetically pleasing way
• Simplified, SEO copy throughout

How it was done:

• Survey and categorizing of information to group into logical pages
• User paths/routes established with header menu and relevant navigational buttons on pages
• Branding colour used throughout page with accent colour. This colour is very overwhelming on the original site.
• The idea of the performance space as a venue for community and cultural performances is highlighted in the picture used for the image header that starts every page in this site.
• Original copy edited for SEO and simplicity.

Wristbuddii is a system for kids diagnosed with anxiety in the form of a wearable and accompanying plushie “buddii”. It is meant as a system that will help children learn to self manage their emotions, built on practices and techniques taught to them by psychiatrists.

This product is the result of a group project during my Master in Digital Media (MDM) at Ryerson University.

As a team, we developed the product from research to creating mockups.

As an individual, I contributed significantly and was in charge of:

• Competitor research of wearables geared to those on the neurodiversity scale
• Composing the business plan
• Conceptualizing a system to increase the likelihood of a positive reception of the product from our target group

The conclusion of our group project was a solid base for the prototyping and funding stages of the development process, however, as a group we did not pursue this product. The project continues in academic research as the final thesis paper of one of our group members who is currently in the process of having the product developed with the support of professionals at a major children’s hospital in Canada.

Different Better is a campaign commissioned by ULTRA Testing of New York City. It “..is a neurodiverse technology company that provides agile, high quality software tessting…” using teams composed primarily of “...individuals on the Autism Spectrum…” and making use of their heightened abilities.

The purpose of the campaign is to highlight the employability of their heightened abilities and portray them in a positive light of awesomeness as opposed to being an oddity or strange quirk of personality or disability.

Our team presented a full campaign brief which was to be executed in the transit systems of New York City for the widest dissemination.

Using interactive billboards that are seen throughout in the subway stations and at bus stops, we created 30 second long interactive challenges that a commuter could engage with during their waiting time for the transit vehicle to arrive. The results page would compare the commuter’s score with that of an employee from ULTRA Testing who is on the Autism Spectrum and who also completed the challenge. This allows the commuter an embodied understanding of the difference between one on the spectrum and one who is not.

This is then followed by putting a face to the spectrum score to humanize the ability and emphasis the way in which it can be employed.

As an individual, my contribution to the campaign is the academic and competitor research, working out the R+D timeline, writing of the campaign brief, and building of the interactive puzzles for the transit ad screens.

How it was done:

• Survey and categorizing of information to group into logical pages
• User paths/routes established with header menu and relevant navigational buttons on pages
• Branding colour used throughout page with accent colour. This colour is very overwhelming on the original site.
• The idea of the performance space as a venue for community and cultural performances is highlighted in the picture used for the image header that starts every page in this site.
• Original copy edited for SEO and simplicity.